SAN FRANCISCO, June 18, 2014 (GLOBE NEWSWIRE) — ZoomSystems, the global leader in automated retail, has launched a self-service razor cartridge defensive merchandising solution in Albertsons stores located in Southern California. Installed in May, RazorZone automated retail machines offer retailers the world’s first defensive merchandising solution that eliminates consumer shrink while increasing sales and enhancing the consumer experience. The machine gives customers immediate access to products that otherwise require associate assistance to complete the purchase while also providing them with information to make informed purchasing decisions.
“We’re excited to launch our latest generation in-store automated retail solution pilot in Albertsons, providing consumers with an immediate and simple shopping experience, while providing the retailer with the industry’s best defensive merchandising solution for a product category notorious for theft and out of stocks. Testing of our previous generations of RazorZone showed higher sales and average transactions and we are already seeing this latest version perform even better,” says Jack Lawrence, ZoomSystems President and CEO.
RazorZone automated retail kiosks provide retailers with tools such as real time on-shelf inventory and pin controlled access to manage internal shrink. Within the RazorZone user interface, products can be compared side by side to educate consumers and encourage trade-ups to premium products. Similar to online shopping, the interface also provides opportunities for up-sells and cross-sells leading to increased basket sizes.
ZoomSystems is the global leader in the growing automated retail industry. Founded in 2002 and headquartered in San Francisco, California, ZoomSystems develops and operates a valuable, turnkey, unattended point-of-sale solution for iconic brands and retailers in North America, Europe, and Japan. Through its self-service, standalone satellite ZoomShop stores, in-store units, and supporting technology platform, ZoomSystems delivers the product from the manufacturer to the consumer, helping brands increase their reach and improve their sales through a better consumer experience. Top brand and retail partners include Macy’s, Best Buy, Apple, Nespresso, Amazon, Proactiv, Tracfone, Media-Saturn, Benefit Cosmetics and more. For more information, visit zoomsystems.com.